2027 Strategic Growth Plan

This report outlines a comprehensive strategy to scale the Prometra Way of Remembering (WOR) Pilgrimage to 1 million youth pilgrims and 10,000 youth returns through our $10M fundraising goal. The plan focuses on four core pillars: fundraising, university partnerships, recruitment, and brand development.

This plan positions WOR as a globally inclusive, culturally grounded experiential learning program rooted in the West African origins of Universal Spirituality to heal our Collective Trauma. Key initiatives include enhanced curriculum and brand development, university partnerships for academic credit pathways, a campus ambassador program, merchandising and storytelling infrastructure, and a structured recruitment funnel supported by a CRM and email/social platform.

Designed to support both immediate program expansion and long-term organizational sustainability through a diversified, multi-channel approach. By combining institutional funding, grants, community giving, and earned revenue, Prometra ensures financial resilience while maintaining mission alignment and organizational autonomy.

Stewardship Model

Prometra retains full governance and programmatic autonomy. Donor contributions do not confer decision-making authority.

Giving Tiers

• Ancestral Circle — $1M+
• Legacy Circle — $250K–$999K
• Guardians of the Way — monthly giving community

Guardians of the Way

A community-based monthly giving program designed to build a sustainable base of recurring support while fostering a deeper connection between donors and the mission.

Achieving the $10M goal positions WOR to evolve from a single immersive program into a scalable, sustainable model for global cultural education and connection.

• Increase accessibility through scholarships and financial support.
• Establish formal university partnerships with academic credit and financial aid.
• Build national recruitment infrastructure: campus ambassadors, digital systems, partnerships.
• Enhance program delivery and curriculum.
• Invest in storytelling and content development.
• Create a long-term foundation for cohort and partnership expansion.

Objective: Enable students to receive academic credit and use financial aid.

By positioning WOR as an experiential learning partner, Prometra integrates seamlessly into existing academic frameworks while maintaining full control over program delivery.

Approach

• Partner with universities as a program provider
• Universities offer course credit and process tuition / financial aid
• Prometra delivers the experiential learning program

Target Schools

Next Steps

• Secure faculty sponsor
• Develop academic framing (public health, global studies, history)
• Formalize partnership agreements

The Campus Fellows program empowers student leaders to act as on-campus ambassadors, community builders, and program advocates — creating a scalable, peer-driven recruitment pipeline.

A structured, measurable approach to converting interest into enrollment.

Stages

1. Awareness — events, social media
2. Interest — email capture, info sessions
3. Application
4. Interview
5. Enrollment

Platform: Mailchimp or ConvertKit

Lead Magnet: “5 Lessons from the Way of Remembering Journey”

Extends the impact of WOR beyond the journey by capturing and amplifying participant experiences across video, short-form, and written reflection.

1. Finalize fundraising pitch deck
2. Launch campus ambassador program
3. Build landing page + email funnel
4. Secure 2–3 university partnership meetings
5. Develop application and interview process
6. Produce initial storytelling content